Airflora Privacy Policy
Introduction
Airflora (“we,” “us,” “our”) respects your privacy and is committed to protecting your personal data. This privacy policy outlines how we collect, use, and protect your personal information when you visit our website and use our services.
Company Details:
- ✦ Company Name: AirFlora BV
- ✦ Address: Philipssite 5/1, 3001 Leuven, Belgium
- ✦ Email: hello@airflora.care
- ✦ VAT Number: BE1000099296
By using our website and services, you agree to the collection and use of your personal data as described in this privacy policy. We comply with the General Data Protection Regulation (GDPR).
Data Collection
1. Types of Personal Data Collected:
- ✦ IP address
- ✦ Email preferences
- ✦ Website usage data (via cookies)
- ✦ Invoice data, contact details, and shipping address
- ✦ User feedback and participation in promotions
2. Methods of Data Collection:
- ✦ When you purchase something from our web store
- ✦ When you subscribe to our newsletter or other services
- ✦ When you browse our website (via cookies and similar tracking technologies)
- ✦ From third-party sources such as business partners and social media platforms
3. Third-Party Data Sources:
- ✦ We may receive information about you from business partners, marketers, researchers, analysts, social network services, and other parties to help supplement our records.
Purpose of Data Processing
1. Why it is Collected:
- ✦ Improving our website and services (legitimate interest)
- ✦ Sending direct marketing and newsletters (consent)
- ✦ Enhancing user experience (consent)
- ✦ Processing orders and invoicing (contractual obligation)
- ✦ Verifying eligibility for promotions and competitions (consent)
- ✦ Collecting user feedback and performing research (consent)
2. Legal Bases for Data Processing:
- ✦ Performance of a contract
- ✦ Compliance with legal obligations
- ✦ Legitimate interests
- ✦ Consent
Data Sharing and Transfers
1. Third-Party Service Providers:
- ✦ We share your data with third-party service providers to perform services on our behalf, such as payment processing, marketing, and delivery services. These providers are required to implement appropriate security measures to protect your personal data and to process the data only for specified purposes.
2. International Data Transfers and Safeguards:
- ✦ We ensure appropriate safeguards are in place for data transfers outside the EEA, including the use of standard contractual clauses and compliance with the EU-U.S. Data Privacy Framework.
Data Retention
1. Duration of Data Storage:
- ✦ We store personal data for as long as necessary to fulfill the purposes for which it was collected, and in accordance with our legal obligations and legitimate business interests.
2. Specific Retention Periods for Different Types of Data:
- ✦ Marketing Data: Retained for 12 months
- ✦ Invoice Data: Retained indefinitely
- ✦ User Feedback: Retained for 5 years
Your Rights
1. Access, Correction, and Deletion:
- ✦ You have the right to request access to, correction, or deletion of your personal data.
2. Restriction and Portability:
- ✦ You have the right to request restriction of processing and to receive your personal data in a structured, machine-readable format.
3. Objection and Withdrawal of Consent:
- ✦ You have the right to object to data processing and to withdraw your consent at any time.
4. Exercise of Rights:
- ✦ To exercise your rights, contact us at hello@airflora.care. We may require proof of identity to verify your request, such as a government-issued ID or a utility bill.
5. Complaints:
- ✦ If you have a complaint regarding our processing of your personal data, you can contact us at support@airflora.care or file a complaint with the Belgian Data Protection Authority via their website: https://www.dataprotectionauthority.be.
Security Measures
We implement appropriate technical and organizational measures to protect your personal data against accidental or unlawful destruction, loss, change, damage, or unauthorized access. This includes SSL certificate protected data transfer and encrypted data storage in the EU.
Changes to this Privacy Policy
We reserve the right to modify this privacy policy at any time. Changes and clarifications will take effect immediately upon posting on the website. Signed up users will be notified by email of any significant changes.
Contact Information
For questions or concerns about this privacy policy, please contact us at:
If we are unable to address your concerns, you have the right to lodge a complaint with the Belgian Data Protection Authority via their website: https://www.dataprotectionauthority.be.
This Privacy Policy was last updated on 23 July 2024.